The Eswatini International Trade Fair (EITF) 2025 is set to attract over 70 000 visitors, according to Sibusiso Mnisi, External Trade Promotions at the Eswatini Investment Promotion Authority (EIPA).
Event Dates and Theme
The 10-day event will run from August 29 to September 8, under the theme:
“Accelerating Inclusive and Sustainable Business Growth through Digitalisation and e-commerce.”
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A Hub for Business, Sport and Social Impact
Mnisi described the Fair as not only a commercial showcase but also a social and cultural platform. He emphasised the integration of sport into the event as a way to unlock opportunities for entrepreneurship, tourism, and youth development.
He added, “We foresee a successful period, where the synergy between business and sport will be more visible than ever. We are not just investing in events – we are investing in people, potential and progress.”
Exhibitors and Activities
This year’s Fair will feature a wide range of local and international exhibitors, highlighting business sectors with a focus on digitalisation, e-commerce, and environmentally responsible practices.
The event will also include forums and conferences discussing relevant industry topics, such as consumer goods channel selection and marketing innovation.
Mnisi acknowledged the stakeholders who have contributed to the growth of the initiative, reinforcing the Fair’s position as a key platform for collaboration and partnerships.
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