The Eswatini International Trade Fair (EITF) has been boosted with internet connectivity valued at E483 331.67.
True to this year’s theme “Digital Transformation 2.0”, Jenny Internet Eswatini announced yet another sponsorship of this year’s trade fair.
This investment, according to Key Accounts Manager Mkhululi Maziya, aims to power all exhibition halls, pavilions, and outdoor stands, ensuring fast, reliable, and secure digital access for the duration of the event.
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During the handover ceremony held at the Eswatini Investment and Promotion Authority (EIPA) headquarters yesterday, Maziya highlighted the importance of this partnership, stating that the EITF was one of the most significant national platforms for business and innovation.
“In today’s world, where commerce is increasingly digital, Jenny Internet is proud to step in as the connectivity partner,” said Maziya.
This year’s sponsorship also includes a new addition – connectivity for the stadium where the highly anticipated 8-Bet Trade Fair Cup will be held.
Maziya explained that providing access to fast and affordable internet aims to connect opportunities, build trust in digital platforms, and help businesses thrive in the modern economy.
He concluded by thanking EIPA management and the EITF organising committee for their dedication, noting that Jenny Internet was proud to partner with them on this journey to grow Eswatini’s economy.
Acting EIPA Chief Executive Officer (CEO) Hanalora Strydom said the authority was thrilled that Jenny Internet was once again sponsoring and leading the EITF’s digital transformation.
“Last year, Jenny Internet took its first bold step into this arena and with that we not only spoke digital connectivity, but lived it.
We believe that the Wi-Fi connectivity and the ease it provides to investors and exhibitors alike will add value to the fair as a collective,” she said.
Strydom added that the Trade Fair remains a hub of commerce, innovation, and opportunity.
“By integrating into this ecosystem, we are helping to unlock new avenues for entrepreneurship, tourism, and youth development.
We are not just investing in events, we are investing in people, in potential, and in progress. Let us make this second edition even more impactful, inclusive, and unforgettable,” she concluded.
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