CREATIVES from across the kingdom gathered at the Manzini Library American Corner on Saturday to reflect on the state of the creative sector and propose solutions.
The workshop was hosted by the Eswatini Copyright and Neighbouring Rights Society (ESWACOS), an organisation that manages copyright and neighbouring rights, ensuring that local creators receive recognition and royalties for their work.
The session formed part of efforts to develop ESWACOS’ Five-Year Strategic Plan (2026–2031), with support from SAMKHO Consulting, and it attracted filmmakers, authors, podcasters, visual artists and poets.
Participants engaged in discussions to share their values and identify key challenges in the industry. They explored how they could work with ESWACOS to provide better support, foster innovation and strengthen the creative sector over the next five years.
ALSO READ | Mdura hunts new comedy talent
ESWACOS Director Mmeli Hlandze explained the purpose of the session, describing it as an opportunity to gather inputs from creatives since the strategy is designed for them and should serve their interests.
“The creatives shared their values and expectations, which will help us identify common issues in the creative sector,” he stated.
He added that since ESWACOS was launched in 2023, understanding the industry was a priority before formalising a strategic roadmap.
Hlandze highlighted the importance of collaboration, noting that the workshop aimed to foster a transparent relationship between the organisation and creatives.
“We did not want to work alone; that is why we invited the people who work hand in hand with us to discuss and engage on how we can collaborate,” he said, emphasising that the insights gathered would guide ESWACOS’ operations moving forward.
Sabelo Mkhonta, Chief Executive Officer (CEO) of SAMKHO Consulting, outlined the consultancy’s role in the planning process.
“Strategic planning acts as a vision. We assist ESWACOS in identifying key challenges within the creative sectors so that every creative can be rewarded for their work,” he said.
Mkhonta added that the initiative aimed to ensure royalties reach artists and that the creative economy grows sustainably.
He noted that the workshop not only allowed creatives to voice their perspectives, but also offered guidance on understanding strategic planning, copyright management and industry standards.
Additional Context
Eswatini Copyright and Neighbouring Rights Society (ESWACOS) is responsible for managing intellectual property rights for artists and creators in Eswatini, helping ensure they receive royalties when their work is used commercially.
