Culinary star Neliswa Nkala partners with Woolworths, launching an Italian campaign with Mrs M Decadent Pleasures, marking a landmark deal in Eswatini.
First Local Brand Partner with Woolworths
Local culinary star, Neliswa Nkala, has made history as the first local brand to partner with Woolworths Food.
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Mrs M Decadent Pleasures Managing Director Neliswa Nkala has officially partnered with Woolworths Food, marking a milestone achievement for both her career and Eswatini’s culinary industry.
Partnership Approval and Italian Campaign Launch
Nkala shared that the partnership began with discussions some time ago and was formally approved by the Woolworths Group head office in Cape Town, as well as the Eswatini branch.
She said the endorsement cements her position as a pioneering entrepreneur in the local food scene.
“This is a big moment for me,” Nkala shared enthusiastically. “The talks started a while back, but we finally signed off and we are launching with an Italian campaign this week. I will be creating the campaign intro video and preparing an Italian-inspired dish to celebrate the Woolworths Italian Pantry. Partnering with a giant brand like Woolworths is a real highlight in my career.”
From Finance to Culinary Entrepreneurship
Nkala’s journey to this landmark achievement is as inspiring as the partnership itself. With a Bachelor of Commerce in Accounting and Finance and extensive experience in the finance sector, most would expect her to pursue a conventional corporate path. Instead, she made a bold pivot to follow her passion for food—a decision that has blossomed into an entrepreneurial journey defined by creativity, strategy, and ambition.
Mrs M Decadent Pleasures as an Experience
Nkala also shared that Mrs M Decadent Pleasures was more than just a food brand; it was an experience.
She has built a reputation for bringing culinary concepts to life through engaging brand campaigns, live demonstrations, high-profile catering events, and immersive food experiences.
Commitment to Eswatini’s Culinary Landscape
Beyond running her brand, Nkala said she was committed to nurturing the culinary landscape of Eswatini.
She conducts masterclasses, develops innovative food concepts, and collaborates with other brands to deliver unique culinary experiences. Her entrepreneurial ethos merges creativity with business acumen—a combination that has clearly captured the attention of a global brand like Woolworths.
Upcoming Italian Campaign Highlights
She shared that the upcoming Italian campaign was set to showcase her signature style—a seamless blend of visual storytelling, culinary artistry, and marketing expertise.
The Italian-inspired dish she will create is expected to resonate with both Woolworths’ clientele and the broader food community in Eswatini, further cementing her status as a culinary innovator.
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