Eswatini football has a fresh reason to celebrate.
Last week, MulaSport officially announced its arrival as the new title sponsor of the National First Division (NFD), committing a substantial E4.5 million over the next three years.
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The launch, held at the elegant Sibane Sami Hotel, was more than a ceremonial affair, it was a bold statement that corporate confidence in local football is not only alive but thriving.
This partnership marks a pivotal moment for the NFD. By stepping into the shoes of MTN Eswatini, which faithfully supported the league for over two decades, MulaSport is not simply filling a sponsorship gap but injecting a wave of energy, optimism, and opportunity into the sport.
The move signals a new era in which Eswatini football is poised to grow, evolve, and capture the imagination of fans across the country.
The Premier League of Eswatini (PLE), led by Chairman Polycarp ‘Phoseka’ Dlamini, deserves credit for orchestrating this partnership. Recognising the transformative potential of corporate investment, the league has taken a strategic step toward strengthening grassroots football while elevating the overall standard of competition.
This collaboration is a testament to forward-thinking administration, one that understands the powerful role football plays as both a sport and a platform for community engagement.
Corporate sponsorship is about far more than financial support; it is a tangible vote of confidence in the PLE, players, clubs, and the wider fanbase. MulaSport’s commitment promises concrete improvements in the National First Division. For young talents, it sends a clear message: your skills are valued, your dreams are valid, and there is a pathway to progress right here in Eswatini.
Related: EFA Lauds MulaSport for NFD Sponsorship
Yet, as we celebrate this new chapter, it is crucial to honour the legacy of MTN Eswatini. For 20 years, MTN’s unwavering support sustained the NFD through highs and lows, ensuring that clubs remained competitive and fans remained engaged.
Their continued sponsorship of the Premier League underscores a lasting dedication to football in the kingdom. The foundations laid by MTN have enabled MulaSport to step in confidently, knowing the league is built on solid ground.
The transition from MTN to MulaSport represents more than a change of logos on jerseys, it reflects the PLE’s growing ability to attract strong corporate partners and the increasing appeal of football as a vehicle for social and economic development.
It signals that the beautiful game in Eswatini is not stagnant, but dynamic, aspirational, and increasingly recognised as a worthwhile investment by businesses looking to make an impact.
As MulaSport embarks on this three-year journey with the NFD, the message is clear: Eswatini football is moving forward. Fans can expect more thrilling matches, clubs can anticipate improved resources, and players now have a brighter platform to showcase their talent.
This partnership promises a future where football is more than a pastime—it is a pathway to opportunity, pride, and national recognition.
Last week’s launch was more than a ceremony, it was a celebration of vision, partnership, and the promise of a new era.
For the players, fans, and everyone who loves the game, MulaSport’s arrival is a reminder that when ambition meets support, the possibilities for Eswatini football are limitless.
Fans also have a role to play: they should turn out in full, maintain good conduct, and support MulaSport by using its services.
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