Eswatini Mobile’ launches ‘Win A Red Christmas Trolley’ worth E2,000

Eswatini Mobile is buzzing with festive energy as it launches a new customer-focused campaign, “ Win A Red Christmas Trolley”, delivering joy to homes across the country.

The campaign offers active Eswatini Mobile customers a chance to win a fully stocked trolley worth E2,000 at no extra cost, turning Christmas shopping into a celebration. This initiative aims to ease the season’s financial pressures and help families begin January with extra sparkle as Eswatini Mobile stands ready to share in the festive cheer.

The Red Christmas Trolley valued at up to E2,000 will be rolled out at Pick n Pay, Embiveni, Shoprite and SPAR outlets. The promotion will run from December 1 to December 31, 2025, with lucky winners selected randomly at the participating retail stores across all four regions of the country. To qualify, participants must be found to be 18 years or older, active on the network and have their SIM card with them at the pay point. The promotion applies only during the official Eswatini Mobile announced times.

Eswatini Mobile Head of Commercial, Nosipho Xaba, said the initiative is a deliberate effort to support emaSwati during tough economic times, particularly as families juggle festive spending and the high-pressure back-to-school season.
“This campaign is our practical response to His Majesty King Mswati III’s call to elevate poverty. As Eswatini Mobile, we recognise the real pressures faced by families during December and even more in January when school fees, uniforms, and groceries compete for space in already strained budgets,” she said.

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“Our vision is to be Africa’s Leading Integrated Business Partner, and we firmly believe that this cannot be achieved without the people we serve. The Red Christmas Trolley campaign is our way of giving back and ensuring that our customers feel supported during a time that is traditionally financially demanding.”

The promotion reflects the company’s continued commitment to aligning its commercial objectives with national priorities, particularly in improving the quality of life for citizens. Throughout December, Eswatini Mobile teams will visit selected Embiveni, Pick n Pay, Shoprite and SPAR stores where shoppers will be surprised with trolley giveaways on the spot, adding a festive spirit and an element of excitement to the shopping experience.

According to Xaba, with rising inflation and the cost of living continuing to place pressure on households, Eswatini Mobile’s campaign is expected to resonate with many families seeking relief. By centering the promotion around everyday essentials, the company positions itself as a partner that understands the socio-economic realities faced by consumers.

The Win a Red Xmas Trolley campaign not only enhances brand visibility but also reinforces Eswatini Mobile’s commitment to customer welfare, demonstrating that beyond connectivity, the company values the broader well-being of its subscribers.
As the festive season approaches, emaSwati can look forward to a December filled with surprises, support, and a little extra cheer courtesy of their Affordable Network.
Please refer to the calender for dates and times.

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